AI Insights · Timothy · October 2021
Top 5 Fashion Games Performance in Mexico for Q3 2021
Discover the performance trends of the top five fashion games in Mexico during Q3 2021, with insights on weekly downloads, revenue, and active users.
The third quarter of 2021 saw intriguing trends in the performance of the top five fashion games on a unified platform in Mexico. Below, we break down the metrics for each game, highlighting their weekly downloads, revenue, and active user trends based on data from Sensor Tower.
Bag to Fit
Bag to Fit from Voodoo had a dynamic quarter. Weekly downloads started strong with 409.5K at the end of June but saw a gradual decline, ending at 47.5K by late September. Revenue peaked in mid-July at around $36, before tapering off to negligible amounts by the end of the quarter. The game maintained a high number of active users initially, with 794.4K in late June, but this too saw a decline, reaching 198.4K by the end of September.
Hair Challenge
Rollic Games' Hair Challenge experienced steady performance. Weekly downloads hovered around 200K initially, peaking at 214.6K in early July, and concluded the quarter at 136.4K. Revenue showed minor fluctuations, with a high of $31 in late June, before stabilizing around $12 in late August. Active users remained relatively stable, starting at 919.9K and ending the quarter slightly higher at 788.6K.
Acrylic Nails!
Acrylic Nails! by Crazy Labs saw a significant increase in revenue, beginning in August with $15 and peaking at $117 in mid-September. Downloads were relatively consistent, starting at 104.4K in late June and maintaining around 74.5K by the end of September. Active users saw a slight dip mid-quarter but recovered to 205.8K by the end of the period.
DIY Makeup
DIY Makeup, also from Crazy Labs, maintained steady download numbers, beginning at 118.1K at the end of June and ending with 67.9K in late September. Active users showed a slight decline from 336.5K in late June to 217.8K by the end of the quarter, indicating a gradual decrease in user engagement over time.
Doll Designer
Lion Studios' Doll Designer saw a substantial increase in downloads in early August, reaching 153.8K, before settling at 63.4K by the end of September. Active user numbers followed a similar trend, peaking at 188K in early August and ending the quarter at 111.1K.
For more detailed insights and data, visit Sensor Tower.
